Fake products proliferate in the market. Now, the question is how should an organization protect its products from imitations? The crooks seem to be investing money for these kinds of criminal acts. Therefore organizations should invest more for the authenticity of their products. It must be an investment that the crooks will find hard to imitate.
Most products have bar codes as marks of authenticity. These are subjected to barcode scanners that gives the identity of the product. These can be limited though because there are products sold directly to customers.
Some have standardization marks from certifying or registration bodies. Other forms include marks of acceptance from customers that can be found on the packaging. But back to bar codes, their application are limited and are only mostly used in supermarket checkout systems.
Information dissemination is still the best method of protecting products from fakes. Organizations should always have a concrete plan on informing its customers about the basic features of and changes in a product. This way, they will be made aware if what is being sold is an authentic product or a fake.
Do you have something in mind that could help in protecting products against fakes?
Published by Bingskee
"None of us is as smart as all of us," says Ken Blanchard. Like Mr. Blanchard, I believe that we cannot survive alone. We are social beings. In everything we do, we need others for help and to help.
In this light, I am here to offer my service as a content writer, to play a part in growing your business. Let’s create a spark together!
I am fondly called Bing (for short) by many. You can call me by this name, too. I am sure we’ll have a beautiful friendship while we make it easy for our audience to perceive and understand our business ideas.
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